Paramount Pictures said today that it has tapped former Imax China manager Tara Yin as General Manager of its newly expanded office in the Middle Kingdom. She will oversee the distribution and marketing of Paramount films in China and work closely with China Film Group and other Chinese partners in the world’s No. 2 film market.
“In this incredibly exciting market, we realize the need to be headquartered in Beijing near our local colleagues,” said Nic Crawley, President of International Marketing & Distribution at Paramount. “I am very excited that Tara has joined us to lead our soon-to-be completed China team. Her experience is exactly what we need to further our business in China.”
At Imax, Yin led the company’s development of dozens of giant-screen theaters and contributed to theater deals with Wanda Cinema Line Corporation, Jinyi Media, CJ CGV and Shanghai Film Group. She was also instrumental in the distribution of Imax format films in China. Before that, she was Marketing and Advertising Director for Wanda Cinema Line Corporation in Beijing.